Writer Advice Archives - Alex James Novels

How to Find Readers

Some authors know where readers are, or rather, where their readers are. Some do not, especially those just starting out or those who’ve been unsuccessful at building their audiences. Nevertheless, if you don’t know for sure where they are you need ideas to find them.

Some of those ideas will come from yourself and include blog posts, social media posts, social group creation, and friend/author collaboration. Some ideas will involve hiring professionals for videos or booking stalls with event organisers. Some ideas will have to come from other people, likely authors in your genre who you read or follow or even a virtual assistant who may know the publishing landscape.

Although, it’s recommended you do your research and find inspirational people, I’d only recommend digesting as much as you can on a daily basis or a weekly basis and then following or engaging with those authors or writers whose goals match yours or who make you feel inspired. Otherwise, you’ll end up following authors and emulating what they do only to find out it wasn’t what you wanted in the first place. For example, are you a business-minded or entrepreneurial author? What would you do to make your book a success? What will you be able to manage – time and energy – to make your book a success? Are you prepared to spend a lot speculatively? Are you prepared to change your cover and blurb repeatedly to make the bulk of your fans happy, knowing it may cost money and time to do so?

The above are some of the considerations to think about; they’re some of the questions you need to ask yourself or even just be aware of as you continue on your writing and publishing path.

What will get your book out there? Reader magnets and newsletter subscribers? Social media research and advertising? Real events for genre readers? Literary events, reading, and book signings? Website blog posts and SEO? Referral from some friends or readers? You may no be certain you know at this stage and if this is the case I recommend limiting spending and trying a few strategies to see where they take you, monitor progress, and see how you felt about using the strategies.

How to Get a Book Published

Instinct can come into this question, alongside your writing and publishing goals i.e. the instinct to take advantage of an existing market or to otherwise act on the availability of certain outlets.

For example, when I learnt that there were ways I could DIY publish my own books without going through the rigmarole of sending submissions, following all these guidelines, and waiting for the right answer, I knew I was onto something that made more sense to me and which I felt was empowering and fair. There were real-life outlets for making my book available and accessible to readers both on Amazon and Leeds Steampunk Market who were kind enough to let me book a stall.

Your personal values may come into how you decide to publish. Are you a person who likes to do things yourself, with freedom and control? Consider self-publishing. Are you someone who is looking for someone else to take the reins: consider traditional publishing – open-submission periods and literary agent submission. If you’re looking for a publisher to bounce ideas with and promote your book among other authors who publish similar books then consider small press.

But if you’re happy with your end product/final draft, barring some writing or editorial improvements you’d like to see, consider hiring a professional editor who’s suitable for your book. How you publish after hiring someone is up to you. Editorial professionals can help with both self-publishing and submission requirements. If you know what you’re looking for beforehand.

Where is my Target Audience?

It’s difficult to know what promotion is working when you’re an author, or an editor. Sometimes you feel as if you’re posting too much about one thing. With the tone, you can be too ‘salesy’, or too informal, or post about topics your fans are not expecting, or are uncomfortable with.

You can spend too much money, and get little in return, leading to loss, and utter disappointment! You can spend nothing and realise you don’t have the help to spread the word about your products or services.

Getting led astray is a problem, in my case, seeing what others are doing, apparently successfully, and attempting to emulate it using their formula, and then realising that the strategy was either better suited to them rather than you or that they may have just been boasting.

There is an element of follow the sheep that makes it up the hill, and this works for some people, but strangely, not everyone. It turns out that not everyone wants the same thing in business, exactly, even if people can get distracted into thinking that they do want something close to what others want.

These days, there is a technological element to nearly everything we do. Your audience is in one place for a few years, and then, after the market is saturated, your audience or the potential for finding it and growing, moves to another app, platform, website, etc. It’s hard to stay on top of the incessant movement of trends. You can learn some new skills and be satisfied that you’ve figured out how to do something, and then they can become obsolete, or you decide some strategy isn’t working anymore.

In other words, trying to find or grow an audience can feel like a pick-up and go affair and knowing how to spend your time and focus your attention can be difficult to judge. Personal experience and analysis can help you gauge how much time you spent and how much fulfilment or return you got from a strategy.

But to know where the next avenue for audience growth is, or which skills need to be learned next, to make the best use of your time may require more than hindsight.

Is Inkitt the right platform for writers?

Are you a writer looking for reviews or thinking about getting published? Actively approaching reader communities is a good way to get feedback on your complete story, or for a sample or excerpt. Engaging reader community websites might be your next step towards adding those finishing touches, reaching new readers, or getting published. The following blog post will cover my experience of data-driven publisher and reader community Inkitt, and their recent Story Peak Contest, where three writers can win a publishing offer from them. I’ll address the positive and the negative aspects of the contest and what my thoughts are on Inkitt as a publishing company, which will hopefully give you some insights into how to make the most of the contest in achieving your writing aims or book marketing aims.

Should I enter the Story Peak Contest? That was the first question on my mind. A little research on Google on what other sites say about Inkitt leads to quite mixed results, and there wasn’t enough convincing information on either side to encourage me to fully decide one way or the other. The sites that were positive cited how amazing the platform was for connecting with readers and getting their stories noticed, and that some writers were going to eagerly upload their latest story to future contests. However, I spent more time looking at the negative points on sites, to see if there were any valid concerns before I entered their latest contest. Some cynical sites will tell you they are notorious spammers, that you’re giving away first English language rights by uploading your content to their site, or that it’s silly to ‘publish’ your story on Inkitt for them to maybe offer you a ‘publishing’ deal afterward. Some of us have become so suspicious of new start-up publishing companies that our attitude is to dismiss them out of hand, and based on what I’ve experienced or seen I can understand.

Before I entered their contest, I asked a few questions to see if they could clear up some of my concerns about the above points. The responses I got were prompt and friendly, though perhaps a little vague. Sometimes different people would answer my questions, which was confusing, but at least they had names and job descriptions. I was soon wondering if I was asking stupid questions. The reason for this is because the instructions on their website are short and simple, Spartan one might say and we writers like to ask questions and worry about the details. A few things came back to my mind to reassure me: All Rights Reserved was posted beside the writer’s name on every story uploaded to the Inkitt website; and on the few occasions in the past when they have contacted my writer website, they have been friendly and reasonable. I haven’t been spammed by Inkitt on Twitter.

I entered the Story Peak Contest early August 2016, with my title Kroll: Magnificence, in the hopes of getting feedback from prospective readers. In the contest, only 100 readers can reserve copies of your story, so if you’re concerned that the entire reading community out there are going to read your latest creation, then don’t be. Those who don’t reserve a copy can only see a short sample. Your job is to build your readership from the ground up, persuading your already existing fans or maybe new fans to reserve their copy, read your story, and leave feedback on the Inkitt site, in the space of about a month. No, you don’t have much time, and if you haven’t got many friends and family who are willing to read your story, you’re going to really have to put in the legwork if you’re going to get anywhere. Indeed, my experience in this contest taught me the same lesson again about reaching readers: the onus is on you. Readers aren’t going to magically gravitate to your story, and then go out of their way to read your story and leave feedback; they need a reason and you need to give them that reason. As a result, getting through the ‘first round’ is not the cakewalk you’d expect it to be. 15 copies of my title disappeared like hot cakes, and I had a real belief I was overtaking the other titles and would get through with ease, but I was wrong. After my preliminary efforts, only 3 more copies were reserved for the remaining three weeks, and I only had myself to blame for my lack of effort. I don’t see it as a failure because it gave me an excuse to ask for feedback on Kroll. More on that below…

Okay, so the positive

Inkitt do take on board writer feedback. Their contest rules, including prior and existing contests, have changed in response to writer feedback, which shows they are prepared to listen and adapt accordingly. Despite their supposed reliance on an objective algorithm, they aren’t uncompromising with writers.

During the contest, I was emailed to be informed I was given a second chance to build my readership when a ‘second round’ to the Story Peak Contest was going to be added, extending the contest. Inkitt also gave writers more control over who was allowed to reserve a copy, encouraging a system whereby only those who submit feedback/reviews would keep their copy. I welcomed this change because it meant writers could control their involvement in the contest and build reader loyalty. After all, 100 readers is the official aim of the contest, but reviews are the main goal of every writer and could well determine success if you manage to get your 100 readers and move to the second round.

Inkitt does provide a handy dashboard for analysing your analytics, and a promotion to-do list that points writers in the right direction to build a readership. It encourages you to succeed, and doesn’t discriminate (at least until the second round).

Whenever I asked Inkitt questions, the people responding would reply in a friendly and efficient manner, and were happy to address my issues. I was under the impression Inkitt were a writer-friendly company determined to adapt to succeed. Though some have doubted their publishing experience and background online, they have a drive to succeed by interacting with a multitude to writers and they seem to be catching on how to we think and responding positively to our needs by changing contest models.

Entering the contest was a worry for me at first. Do I upload my whole unpublished story? Is it wise to do that on a website I know so little about? However, it gave me the motivation to ask friends and family for feedback, and some were more than happy to be asked, for which I was thankful. In a publishing industry where there are no guarantees with book marketing, the simple goals of the contest gave me the push I needed to make an effort on my own behalf to get some reviews. Thanks Inkitt! I went into the contest with nobody having read more than a chapter of Kroll, and came out of the contest with over five people having read at least five chapters, if not the whole thing. It doesn’t sound vastly impressive for a writer, but considering Kroll: Magnificence is an unpublished story that I haven’t shared, I did feel I made reader connections with friends and that I came out of the contest with a sack (of reviews).

The negative parts

When you have your 100 readers, and hopefully, some well earnt good reviews, you advance to the next round where Inkitt will decide who gets published based on their algorithm/system for measuring reader engagement. ‘Algorithm’ can be off-putting for writers, who many mistrust exactly how Inkitt will perceive your story’s success to make it more of a success… Furthermore, it is a source of anxiety what will become of your story if you make it to the next round. Do you just sit tight and wait, and how long do you wait for? How will the second round be carried out? These questions are not answered on the Inkitt website.

Personally, I like to see a publishing company that specialises in certain types of books because it gives me the confidence that my story, and me as a writer, would fit with what the publisher stands for or publishes. Inkitt’s positive every-writer-is-welcome was nice, but if I was offered a publishing deal would I be convinced I was with the right people and company? In their contest description, they do imply they can act as a bridge between A-list publishers and writers, but there are no guarantees here. I’m sure the arrangement would work very well if your story has an exploding readership. Coupled with Inkitt’s promotion, it could work to your advantage. But if readers and reader engagement ebbs then you’re going to see the contest, or your efforts in promoting the contest, as being the main reasons you built a decent readership. I suppose in some ways it depends on the publishing contract and what they can do for you.

Some readers I was in communication with felt it was inconvenient to read from the Inkitt website, which is a problem that may be somewhat rectified once the Inkitt app has been released. Some also were put off by the idea of reading a whole story in approximately one month, but for the sake of a contest I don’t see how this feature could be improved.

On the Inkitt website, I had overlooked the fact that they imply that in a publishing contract you would give your rights to Inkitt, presumably instead of licensing them, and you would get them back if Inkitt didn’t sell 1000 books in twelve months. Some writers might be uncomfortable with this arrangement, but this is only if you are offered a publishing deal. To reiterate, you don’t surrender any rights by uploading your excerpt or your entire story onto the Inkitt website.

Overall verdict

The people who work at Inkitt are writer-friendly in that they listen to writers’ needs, change their contest models, and are happy to explain any issues with prompt replies. This gives me confidence and trust in their company. Their contests are amazing concepts for bringing readers towards their website, and therefore for fostering a future reading community, like Wattpad perhaps. Not only are the contests improving, but they keep targeting different types of readers, which is smart of them.

The people I reached out to were curious about Inkitt, and wanted to learn more. Writers end up being advocates for Inkitt in the hope they can translate this into advancement in the contest, and crucially, more feedback for their complete story.

If you’re looking for a fast way to gain new readers automatically, forget it! You must put in the time to promote your story and reach out to existing or new readers, even if you’re using Inkitt’s handy dashboard. Though it doesn’t state that the reader must read the entire story to write a review, I would recommend asking them to read the first five chapters, especially if they have to read on the Inkitt website.

What happens if you have 100 readers and some decent and positive feedback, after all your efforts? You might get a publishing deal with Inkitt, which might be a good thing, once you’ve seen what it entails and how they can help you reach even more readers. They do the editing, design, and even run the marketing campaigns. Unfortunately, more details or at least an FAQ section isn’t available to view, so I’d recommend to Inkitt that they write something to that effect. Their new website design states that they are a revolutionary literary agent, which is a well-considered angle, if they hope to pitch your story to A-list/traditional publishers, where your story would be published a second time and Inkitt would be the middle-man. If you trust Inkitt, they could work well as literary agents, but you need to be sure they can deliver as literary agents, who usually have a lot of connections and past experience in publishing or are members of an association. They also need to write why they are best placed to become your literary agent. At the moment, there is no guarantee that an A-list publisher would make an agreement with Inkitt, though they have done for past titles published by Inkitt (Bright Star by Erin Swan for example) as is currently visible in a slideshow on their website. As a writer I assumed popularity would interest A-list publishers, but exactly how much popularity is necessary? No, I’m sorry but we writers need more than just a “maybe” made clear to all of us. We need to know in detail what’s great about being published by Inkitt, what’s great about Inkitt as our literary agent, and what’s great about our chances of being published by an A-list publisher in terms of what they can do for us. It might give us writers more motivation to succeed in the contests.

http://www.inkitt.com

Kroll: Magnificence five-chapter excerpt on Inkitt

(If you liked this article, please consider reading my five-chapter excerpt of Kroll: Magnificence on Inkitt and providing me with feedback.)

“How to Get Published” at Bradford Literature Festival 2016

On Saturday 21st May, I went to the Bradford Literature Festival to attend a panel about How to Get Published. I got the impression that the idea of the festival was to reach out and encourage new voices in under-represented groups. Indeed, there appeared to be a diverse mix of people in the audience, and I gathered from the questions asked that many seemed to be unpublished writers. Overall the event was 1h15 minutes long and went smoothly.

On the panel were two authors: Nikesh Shukla and Michael Stewart, who was also moderating. There were two publishers: Lisa Milton, executive of HarperCollins Harlequin Division, and Kevin Duffy, founder of independent publisher Bluemoose Books.

Upon the commencement of the panel’s talk, it was difficult to hear some of the speakers at first, but after somebody complained this was no longer a noticeable issue. As can be expected there was a lot of advice about dealing with rejection. If I recall correctly, Michael Stewart said something on the lines of rejection being a good thing because it can strengthen your submission. I agree with this to an extent, but let’s face it most literary agents do not provide feedback on your submission. You’re left in the dark wondering why you were rejected; indeed there might not have been anything particularly wrong or unappealing about your submission; perhaps your idea was not right for the literary agent’s subjective tastes or they were looking for something else. It would have been interesting to hear scheduled speaker Nelle Andrew’s (literary agent from PetersFraserDunlop) opinion on this, but she was missing from the panel for some reason.

There was a bit of good-natured back and forth between independent publisher Kevin Duffy and traditional publisher Lisa Milton. It was not unexpected, and some of the exchanges did remind me a bit of Labour and Conservative at Question Time, but thankfully it wasn’t that annoying. Kevin Duffy asked Lisa Milton about whether money influenced which books she selected for publication, but she cleared this up quite well by insisting that publishers always have to make a case for every book they choose before approaching sales/marketing teams.

A female writer demanded to know why she had been rejected by Kevin Duffy, to which he supposedly replied, “It wasn’t my cup of tea”. There was good advice given to her about the importance of getting people you trust to give you honest and constructive criticism/feedback. It must have been tough to hear this from the panel, and the panel maybe jumped to conclusions about the type of writer the lady was because she had written her manuscript in such a short time, which might have been unfair (even if what they said were things a lot of writers need to hear). However, in the defence of new writers, what the panel didn’t state was how difficult it is because not every writer has a network of trusted friends who are prepared to read through an entire novel for them and give them honest feedback. Finding “trusted, reliable, and honest” people who are willing to go out of their way to spend time to help isn’t easy. Perhaps some more profound advice on this could have been given, other than directing us to the latest Writers and Artists Yearbook. Furthermore, once new writers have written a story, they are told repeatedly to look back through it, but to know how to do this you need to understand or research about writing craft. Just telling new writers to look at it again with fresh eyes might not be enough. They might need to read about revision, take courses, or begin similar professions.

This sparked a debate on making sure your writing is ready for submission. Nikesh Shukla was very vocal here, and much of what he said made a lot of sense and chimed well with my experience of writing: you’ve got to develop your idea and message, and understand your work to make sure that you know what you’ve written. I agreed with his points. It’s no good having nearly one-hundred thousand words on a page if you don’t understand the significance of what you have written, why it’s unique, or if your planning and research might not be expressed the way you intend it to be. At this point, Lisa Milton concurred with, “You’ve got to know your whole story, even before you write it”.

Part of the point of the event was intended to encourage new writers, and break the cycle of mainstream publishing where ethnic minorities and women are often excluded. One lady spoke up about whether an agent or publisher needs to know the gender of the writer, which just goes to show the fear that if you are a female writer then you might have less chance of being represented by an agent or published. I don’t think you need to explicitly state your gender in submissions, and if you have a name that is neutral it might help, even though sometimes literary agents and publishers insist on you using your real name. However, I believe you have more chance of securing an agent if you are able to convince them that you know your subject well, and for this you might have to include who you are, background expertise, or achievements. Understandably this means you don’t have to mention your gender, but the recipient of your submission will likely have enough information to know who you are. Yet this doesn’t mean I think you should go out of your way to hide your gender if the need arises! I’m not knowledgeable about the submission process for Bluemoose Books, but all of this is contrary to what Kevin Duffy said about his only having the information about the book upon which to judge submissions. Regarding ethnic minority under-representation, somebody in the audience complained that successful books from African, Asian, or Indian writers typically have to have a strong current of magic, mysticism, or an overly strong protagonist to be taken on board by publishers rather than if they would submit a story being from the point-of-view of an ordinary person.

Nikesh Shukla was strong on these arguments as well, insisting that unless people from the aforementioned groups submit to agents and become a part of the industry, rather than distancing themselves from it by seeing the books currently on shelves as unrepresentative of their writing and perspectives, then the cycle will continue with similar authors being published. Lisa Milton said she encourages writers from different backgrounds, which is nice to hear, but unless Lisa Milton is starting initiatives to help encourage unrepresented groups or unless HarperCollins has open submission periods, then I’m afraid little will change. That being said, it was still nice of her and the panel to make time to come to Bradford and for an appearance, which does enable transparency between what could be seen as the bottom and top of writing and publishing.

At the end of the event, most stragglers wanted to speak to Lisa Milton, which I wasn’t surprised at, being the executive of a traditional publisher. I didn’t have any pressing questions to ask the panel, but a few ladies approached me and handed out leaflets about a new publishing company (Dandylion Publishing) they have launched, for which they are looking for new writers. What I liked about them was the motivation and drive they had, competing for the writers, some of whom only had eyes for the panel.

I happily took a leaflet, and looked up the Dandylion Publishing website. It just goes to show that despite new perspectives on the traditional route to publication; Writers and Artists’ Yearbook, submitting to an agent, rejections; there are other ways to publish and get maybe get feedback if we are open-minded to book publishing as a whole. It would have been very interesting if the ladies of Dandylion Publishing had been on the panel, and to hear what they would have to say about improving writing and preparing material “good enough” for publication. I say this as well because, though Nikesh Shukla had experimented with crowdfunding, presumably his non-traditional route, most of the panel seemed to channel the conversation in the traditional submitting to an agent route, as if all writers had been thinking about that exact route.

There can be opportunities at such events for aspiring and existing authors.

(@s are on Twitter.com)

Bradford Literary Festival – @BradfordLitFest and bradfordliteraturefestival.co.uk

Dandylion Publishing – @DandylionReads – dandylionpublishing.co.uk

Kevin Duffy – @Ofmooseandmen

Bluemoosebooks.com

Lisa Milton – @Lmrhjb

Nikesh Shukla – @nikeshshukla

Michael Stewart – @headspam